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Want to Grow Your Side Hustle Faster?
Start with How You Communicate.
Glen Patterson
November 04, 2025
“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.” — Jim Rohn
You could have the best idea in the world, the most innovative product, or the most valuable service, but if you can’t clearly communicate what you do, who it serves, and why it matters, your side hustle will struggle to grow.
Most small business owners obsess over branding, pricing, or content, but overlook communication skills that drive all of it.
Why Communication Is Your Secret Business Advantage
Consider this, you could spend countless hours meticulously crafting your product, refining your service, or perfecting your craft. But if you’re not effectively communicating its value, its unique selling proposition, or its benefits to your target audience, then all that hard work might go unnoticed. It’s the common thread that links all your successes.
Pitching to potential clients
Negotiating partnerships
Managing customer expectations
Pitching on social media
Creating compelling offers
Closing sales with confidencePeople don’t just buy your product, they buy your message.
Why It Matters (Especially if You Want to Get Customer)
Great communicators build trust and trust leads to referrals, repeat business, and opportunities you never saw coming.
When you can clearly articulate what you offer, you appear more professional. Customers feel more confident. You feel more confident.
The best side businesses don’t just have customers, they have followers, an audience who believes in what you do. Communication builds that.
✅ How to Build Communication Skills for Your Side Hustle
Here are 4 high-impact moves you can start today:
1. Know Your Value & Say It Simply
If someone asked what you do, could you answer in one sentence? Make your message clear, short, and specific.
Example:
❌ “I do coaching and consulting”
✅ “I help small business small businesses with obtaining necessary capital efficiently, typically within a 90-day timeframe.
2. Practice Customer Conversations
The best communicators listen more than they speak. Ask customers what they need, don’t just guess. Record insights. Adapt your offers.
3. Get Better at Negotiating
Clear communication is key to confidently pricing projects and closing deals, preventing undercharging.
4. Create Messaging That Makes People Care
Use stories, not just sales copy. Show how you’ve helped others. Talk about problems people actually face. Emotion drives buying behavior.
Start Strengthening Your Communication Today
Try this quick 3-step challenge:
Write a one-sentence pitch for your side hustle. Make it simple and specific
Reach out to one potential customer or collaborator and ask questions
Record yourself explaining your offer in 60 seconds and then refine it
Small reps build massive skills. Communication unlocks customers, confidence, and cash flow.
Ultimately
Your side hustle doesn’t grow because you work harder, it grows because you communicate smarter.
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